When you set up automated rules you actually give control to Facebook to help you scale your winners and cut your losers that are making you bleed out, okay? And that’s the beauty of it. Let’s say for example that you have a certain metric, you guys have to decide what your ideal metrics are. Now this is very important to understand because you guys all have to have your ideal metrics. You have to decide what your cause is.

Let me explain something, okay the bigger the size of an audience… bigger audience equals lower cost, that’s one basic datum that you need to understand, okay? That’s universal. If you have a big audience that you’re targeting well the laws of supply and demand enter in.  You actually can actually get your message out there and get it seen by millions of people.

Facebook has more opportunity to spread your message out there so they’re gonna charge you less money because they have a bigger audience, okay? It’s like if you are, for example, if you have an audience of people then there’s a probability that somebody’s gonna purchase your products because there’s more people, right? If you have a thousand people, you can probably sell more than if you had a hundred people, right?

A bigger audience more probability you’re selling, right? A bigger audience, Facebook has a bigger probability of putting your ads in their space or in their feed. That’s a basic thing to know. If you have a local business you have to be willing to pay more to reach those people. Like, I have clinics in my dad’s business, Natural Slim® that have small offices… for example we have an office in Costa Rica. Costa Rica is much smaller than the Mexican market. Much, much smaller, much like Mexico has one hundred and something million people, Costa Rica has way less than that.

When we do marketing we can expect to actually pay more per lead for every single individual that comes in. Same thing with a video views campaign or a Messenger subscriber. The smaller the audience the more that we actually have to pay. The bigger the audience of the lower the cost. That’s a universal rule.