Digital Marketing Strategy 2020 – All Entrepreneurs Need to Know About CBO


I can tell you that anywhere from 10 to 20 audiences is great. If you do 40 because you have the time to, go ahead and create 40 audiences in there. Another thing that I want to mention before we end about the CBO is that you know there’s something called “audience overlapping”.

How to build a social media funnel as an Amazon seller. So, just to recap, the campaign budget automatization is going to be an essential part of you getting results as an Amazon seller and as a brand. Even if you’re trying to build a brand off of Amazon, CBO needs to be an essential part of it.

Remember, Facebook is trying to help you get more results. The more results you get the more money you give them. It’s important to understand that they are not trying to take your money away. They’re trying to help you be successful. Once you understand that, you understand that the things that are developing along the way are meant to give you better and better quality results every step of the way. 

So, CBO, make sure you turn those things on when you’re doing campaigns. Set up your audiences inside, up to 70 of them. I can tell you that anywhere from 10 to 20 audiences is great. If you do 40 because you have the time to go ahead and create 40 audiences in there.

Another thing that I want to mention before we end about the CBO is that you know there’s something called “audience overlapping”. I’ll give you a little show over here on the board but you have an audience overlap, let’s say that you have a campaign and you set up different audiences inside. If you don’t select “audience campaign budget optimization” this is what could happen… you can do this and then you add another audience and it goes like that, and then like that, and like that. So, if you plug in for audiences there is an overlap. Some people that are in this audience are also in this audience. Some people that are in this audience are also in this audience and etc. you get the idea, right?

When you do “campaign budget optimization” you can do 70 audiences. Even if they don’t have… and even if they have similar interests there is no overlapping. These are all individual campaigns, completely separated from the other one.

If there’s somebody in here that has the same interest at this one they’re either gonna be on here or on here. That is a value also that you wanted to do in mind when you’re doing CDO. It’s a simple as toggling that little switch on if you toggle it on you’re gonna be able to turn this thing on.

Now you can have campaigns with up to 70 audiences that are not overlapping. You can have Facebook working for you. Even while you’re sleeping you can have them helping you find winning, winning audiences that are gonna be spending the most money. And then the losers that are here do not get any money spent. Example this guy right here is getting $1.57 a click. This one right here is getting $.27 a click. Facebook starts putting energy towards this one and starts eliminating these guys from the equation. That’s the value of that. They work for you.