I got inspired by this awesome guy who asked me
“What are the 5 tips that you would give anybody who would want to build an awesome business?”
What tips would I give someone that would want to build something that plants roots, all over the world.
And that got me thinking because I have the valuable information that has proven to win. Knowledge that I have been using for the last several years. It’s such a great question!
I’m going to go ahead and summarize that from my standpoint – what I think are the 5 important things and what is the right sequence in order for any of you guys to build an awesome business in this digital marketing era.
- You have to figure out how you are going to change the world.
I know this sounds like a little bit corny and it’s been said over and over. But that’s the reality!
We, as entrepreneurs, have an area of expertise and can offer a lot of value to your audience. We know a lot about something, what ever it may be. We all do! That’s a reality.
If you ask me, I know a lot about the marketing world. If you ask somebody else, they know all about photography. If you ask my wife, she knows a lot about business and business structuring. If you ask, I don’t know, a gardener, they will know a lot about gardening.
We all have tons of information and we usually take it for granted. I know I did for sure. Whatever knowledge you have, you have to figure out how to use that knowledge to make a difference in somebody’s life.
Yes it’s true, not everybody is going to be interested in what you have to say but there are 7.7 billion people on this planet. Trust me, there is a big, big niche market that is interested in whatever you have to say. Whatever it is, there’s probably millions of people looking for the knowledge you have.
Number 1, once you’ve figured out how you are going to help with the knowledge you have, you can now go to step number 2.
- Figure out, clearly, how you are going to distribute that knowledge.
How are you going to grab that information and put it out there using social media? How are you going to make and distribute one video a day?
Are you going to text? Write an article? Write an eBook? Are you going to create graphic images of how to do stuff? There are so many different things. People ask me, “So what are the different forms of content”? There are 4 different forms of content. There’s videos, images, written articles, textbooks, e-Books. And then there’s audio format which is what we also know as “Podcast”, “Radio”, etc.
That’s it! So whatever information that you have, you have to figure out how to put it out there.
There’s Facebook Pages, Instagram, Youtube channels, all these things you can use for free to put the information out there.
Do you realize? You probably don’t. A lot of you guys don’t. People complain about all kinds of things like “Oh! Facebook’s changed the algorithm.”, “Oh! Facebook is different now.”, ‘Oh, Youtube is impossible now.”.
Guys, it’s free. You’ve been given access to these incredible platforms that allow you to communicate to millions of people. They never charge you anything for that. Zero. If you realize that, you got to just put yourself out there.
Imagine yourself in 1960 being handed over television station. Here, here you go, you can broadcast to the world! It will be like, wait a second? I won the lotto! That’s the case what was going on right now. We’ve been handed over through our mobile devices through the internet world – this incredible world of communication that send messages out like crazy in unlimited fashion.
The question about “how much did you do?” should
be answered with “how bad do you want it?”.
If you want it really bad, you do a lot of content. If you are okay and you just want to grow little by little then you do a little bit. It depends on your intensity. The next thing you’ve got to do, and it’s a really important point, is “How are you going to monetize that attention that you are getting now?”
This is huge. I see businesses non-stop failing on this particular point because they actually go out there, they capture attention. Like they’re always on the phone with a YouTube star.
A lot of subscribers. A lot of attention. Not being able to monetize that. Many businesses have no idea how to turn that into money.
This is important guys because once you have an exact idea as to how are you going to change the world and the content that you are going to provide. You also have to figure out how to establish consistency. Whatever it is, guys, work really hard by developing the department of your company that is going to actually be able to grab that attention, monetize it and turn it into dollars.
That could be building a brand. That could be becoming a media company. For example, Facebook is a media company. If you develop the big Podcast, trust me, you’re going to have brands in there that are going to want to promote because you have a big crowd.
Whatever it is, you have to figure that out and you have to have a structure for monetization.
What does that mean?
You can have an Amazon brand. You can have an E-commerce brand. You can have a brick and mortar shop. The one thing that sometimes gets confused is that your content, the way that you change the world, doesn’t even have to be directly connected with how you’re monetizing it. At the end of the day, all you really need is attention. Once you have attention, you can monetize. And you can monetize in many, many different ways. It is important for you to figure this out fully. Once you’ve figured that out, you move onto step number 3.
- The third tip that you have to figure out is – guys, no matter how much content you come up with, no matter how many posts you do every single day, no matter how much you do, you are going to be broke for the rest of your life. And you will figure out “Distribution of the Content”.
Distribution is going to be king because if you learn how to distribute – what do I mean? Running ads on Facebook. Running ads on Instagram. Using Google Adwords. Using whatever social media that is dominating today. Using whatever means of communication that is dominating to distribute- get your message out there. If you don’t learn how to distribute then you are not going to make it.
If you guys think about it, you probably have not met, and neither have I, the greatest geniuses on this planet. We have all heard about Einstein and the incredible artist da Vinci and all these guys. Those guys somehow either they got lucky or they have figured it out. They have figured out “Distribution”.
You have to figure that out yourself too because no matter how smart you are, no matter how great your content is, if you don’t find out how to use the advertising products, how to distribute, you’re not going to be able to make it.
There are courses on how to properly distribute. I’m actually going to talk about that towards the end of the video. However, there’s a lot of things you can do to learn how to distribute next to nothing. It’s so affordable today to figure that out. These 3 tips are the most important ones. If you get these under control and actually done, you’re going to probably, very likely, be successful.
- There are other barriers that will come into effect later on as a growing pain of any business. This tip would be how to scale – how to grab your ads and take them to the next level without losing control.
I have seen a lot of companies invest $10,000 on ads in a month and result successfully and now they say, “Okay, forget about it. I’m going to do $100,000 now!” and the whole thing collapses.
That’s not how you grow. There’s an exact science, and a routine, and a system, that needs to be put in place for you to be able to scale your business correctly. And that’s tip # 4 – you have to “learn how to use it”.
Don’t grow too fast, don’t get desperate, keep on scaling your ads as you see results slowly.
- The final tip of the day is going to be “Hiring Staff”, “Growing Your Staff”, “Growing Your Team” – bringing in all-stars to your team who will help you grow your business.
Don’t start buying vacation packages, trips, gold chains and expensive watches until you are really, really on the next level.
At the beginning, for years I would say, “while you’re really building a business long term, you have to put money towards growing your business”. And sometimes, the valuable staff, the people that are going to help you get to the next level, guys, they’re not cheap!
And it’s okay to invest in people because at the end of the day, it’s all about people. A company is not a “company”. A company is really a bunch of awesome people, especially if it’s a company that is growing.
That’s the way it is.
People sometimes forget about that. It’s not a bunch of like “little individuals” – it’s awesome people that are helping you get to the next level.
The good news is, guys, a day like today, it’s super easy to scale a team even the famous Virtual Assistant Team. You can get people to do work with you and help you all over the planet. No matter what. I have members on my team from all over the world. And because of the technology world, it feels like they are together with me in the same building.
That’s step # 5 and I hope that you’ve liked it!
So guys if you like this video, we have a webinar that I have coming up on the 26th of April. Now I want you to sign up. I’m going to put a link above and below then all you’ve got to do is go in there, register.
And in this webinar, I’m going to cover some of the strategies that I have used to generate millions of dollars. Just in 2017, I helped my clients and myself generate over $80 million in sales just with advertising on the digital platforms.
A lot of incredible things. In this webinar, I’m going to show you four killer strategies that are going to help you either start using Facebook Ads, Instagram Ads, or take your game to the next level.
Please, go ahead and sign up and don’t miss it because it is going to be awesome and there is limited seating for it.
I hope you liked it and go ahead and share if you feel like this has provided some value to you.
I’ll see you soon.